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Derry: Consuming Identities at Context Gallery and Workhouse Museum

Consuming Identities is the culmination of a one-year cross-community project with two Derry schools, Clondermott High School and St Peter's High School.

The project, designed and facilitated by artist Damien Duffy, came from the schools' being awarded the northern Arts Council's Artist in Education Award.

Duffy's aim was to give the participants (aged fourteen and fifteen) the opportunity to

develop a self-reflexive critical awareness regarding manipulation of image. Looking at both high and low cultures and the multiplicity at the core of global consumption, the right to self-expression, of self and otherness, be it 'high' or 'low', is at the heart of culture.

This manifested itself in four related bodies of work, aiming to explore the nature of the youth culture with which the participants are bombarded. The result was image overload, the first piece consisting of collaged pictures from magazines of pop musicians, sports stars, actors, cartoon characters, packaging, along with related text - headlines, ransom-letter constructs and logos. The collages contain multiple images, juxtaposed and layered with all the chaos of a youthful bedroom wall, echoing the barrage of fast-edited, immediately readable, easily consumed pop culture produced for young people. The collages were hung together, touching, to make one single object, any sense of individuality removed, merged into a map of shared cultural confusion. In relation to the aim of the project to explore means of self-expression, the work is successful in illustrating the limitations placed on this freedom by the battering our consciousness receives from the cultural marketplace.

Consuming Identities, installation shot; courtesy Context Gallery

From the collages, students selected rectangular sections, which formed the basis of paintings, executed with skill and dexterity not usually seen in a schools project, especially considering the limitations of the materials available. The isolation of a section of collage gave the artists an opportunity to give their paintings compositional coherence, but again they were hung together, collaged in a single unit. This reintroduced the chaos of the collage, again illustrating the disjointed nature of 'yoof culture'.

The other two parts of the show refer to graffiti, perhaps the most significant example of what passes for self-expression for disaffected young people. One consists of logos, based on their names - following the form of tagging, which is in itself an attempt at pushing one's individuality, in face of the uniformity imposed by the cultural industry illustrated in the first two works, but which paradoxically conforms to a set of calligraphic rules.

The final piece is a frieze of life-size cardboard cut out silhouettes of the students' bodies, leaning against the walls, with text and images painted across them. Again, images and text take the form of graffiti, written across the walls that many young people lean against when they meet on the streets in the evenings. The content repeats the themes in the rest of the exhibition - names of football clubs, musicians, cannabis leaves, the Jolly Roger, flowers, flames and the Ferrari logo - as well as slogans, such as Music Is Life, Girls Rule Boys Drule!!, Life Sucks and, censored with playing-card suits, Šit happens and Žit happens.

Consuming Identities is, then, a testimony to the frustrations of youth; the desire to explore and express one's individuality, but finding that the only means of doings so are provided by media industries whose marketing interests are served by ensuring uniform desire.

Colin Darke is an artist based in Derry.

Consuming Identities, Context Gallery and Workhouse Museum, Derry, September/October, 2003

Article reproduced from CIRCA 106, Winter 2003, p. 76.

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