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C99 Article: Successful web architecture

 

top left: Archeire, Version 1; screengrab; courtesy the author
bottom left:
Aircheire, Version 1; screengrab; courtesy the author
top right: Archeire, Version 2; screengrab; courtesy the author
bottom right: Archeire, Version 2; screengrab; courtesy the author

successful web architecture

 

Paul Clerkin is the man behind Archeire. Here he describes the thought processes that went into the evolution of a first-class website devoted to architecture in Ireland and abroad.

 

Archeire (derived from ARCHitecture EIREann) is the largest and most visible website about Irish architecture on the Internet. An online 'portal' for information, discussions and essays relating to Irish architecture, it has been online since November 1996. It currently has around 250,000 page accesses a month, making it one of the most accessed architecture sites on the Web.

The award-winning site provides daily architectural news updates, events listings, and details of architectural competitions. Free email newsletters for the news items and the competitions reach 2,000 and 20,000 subscribers worldwide respectively. Archeire also contains much historical data, as well as details on contemporary projects. Sections deal with some of the outstanding figures of 20th-century Irish architecture - Kevin Roche, Eileen Grey and Michael Scott.

With its thriving discussion forums, Archeire is the place on the Internet for those with a query on Irish architecture, and we receive requests daily via email for further information or contact details on Irish practices and buildings.

We have also forged links with other architectural websites throughout the world by setting up the International Competitions Network to share details of architectural competitions throughout the Internet. This has resulted in Irish architectural competitions getting far more publicity worldwide, as the network has over 30 members (one per member country) including large websites in the USA, the UK, Australia and most European countries.

Archeire has won many awards for its content and community, including two Golden Spiders (the Oscars of the Irish Internet world): one in 1997 for Best Non-Commercial site; and one in 2000 for Best Online Community / Special Interest. It has also been a runner up in 1998. In addition to the two Golden Spiders, Archeire has been singled out by many newspapers and journals including Architectural Review, AJ, the Irish Times, the BBC, the New York Times, the Guardian, and Yahoo.com as a Site of the Week. Just late last year it was a runner-up in two categories in the European Content Awards

Over the years, we have made subtle changes to Archeire's design, as baseline technology and bandwidth have improved (browser standards and versions, and modem speeds). Each incarnation has happened for specific reasons - usually to allow expansion and addition of new areas, rather than for more general aesthetic reasons.

 

Version 1, 28 February1997-January 1998

Although parts of Archeire had been online from mid 1996, it wasn't until early 1997 that a domain name and ultimately the name Archeire was settled on. The site's original version was quite simplistic, but set the colour palette that remains in use to this day. The subtle and subdued colour scheme allows the illustrations of the buildings to take centre stage. Unlike future versions, the homepage of Archeire Mark 1 incorporated animated gif images that were the 'in thing' at the time. Future versions went for a more restrained or purer look, ignoring any trendy or transient technologies. In the early days, we gave each section its own distinct look and feel. There was no real central navigation system, as the site had only five clearly distinct areas and the main emphasis at this time was keeping pages to an absolute minimum, so text links were used instead of graphical buttons.

The Architectural Dublin section had a bolder and more elaborate 'look and feel'. Using a brighter colour palette and built to the very narrow width of 460 pixels, it was later widened to 600 pixels but remained essentially the same, while the remainder of the site underwent several revisions over the next two years.

 

Version 2, January 1998-May 1998

This incorporated new graphical elements in the form of headers and banners, but still retained its predecessor's very white minimalist look. Long front pages have always been a feature of Archeire due to the sheer amount of content within the site (3,500 pages at the last count), but this version proved very unsuccessful in its ability to push new content to the reader's attention. The front page was too long, with many static elements, and newer information tended to be buried.

 

 

Version 3, May 1998-January 1999

Not really a full redesign but a correction of some faults in the previous version. A common navigation was added to 'top and tail' the page design: the blue bar containing the primary sections, with the grey bar containing the secondary areas.

top: Archeire, Version 2; screengrab; courtesy the author;
middle:
Archeire, Version 3; screengrab; courtesy the author
bottom:
Archeire, Version 4; screengrab; courtesy the author

 

 

Version 4, January 1999-January 2000

Designed and built over the holiday season as a means of killing time, this version moved away from previous ones that centred the main text area on the page. Now it became aligned along the screen's left-hand side. We moved what we thought of as the site's main sections to a common navigation bar along the top of each page, with the secondary elements down the left.

For the first time we produced graphical elements for items featured on the homepage, and dynamically updated items to create a constantly changing page including latest threads from the discussion forums and the competitions database. This meant that frequent visitors to the site saw regular new features and news added to the homepage.

 

Archeire, Version 5; screengrab (three images); courtesy the author

 

Version 5, January 2000-May 2001

The top navigation on the previous level was unexpandable for new areas. It was also less than obvious for new visitors. The pages were aligned to the centre of the screen again and the major areas of the site placed in the left-hand blue bar. We decided to add pictorial elements for each area of the site in the top left-hand corner, featuring details from buildings around Ireland, all of which link to further information on the building depicted. The page illustrated contains detail from the Bank of Ireland in College Green, Dublin.

While designing this version, several variants on a theme were examined, to leave the site with a central navigation system that could be easily extended without major reconstruction.

The initial idea was to maintain the by now very large navigation over three horizontal lines, with the main backup areas along the top of the page. After discarding that idea as too unwieldy, various elements from the concept were carried over to a second variant, and a standard arrangement of navigational elements down the side was adopted. This evolved slightly with the addition of curved elements and a darker blue.

 

Archeire, Version 6; screengrab (two images);courtesy the author

 

Version 6, current version, May 2001 to date

The biggest difference in the site's most recent version is the widening of the page to 800 pixels. Depicting architecture through a visual medium rather than the written word does require larger photographs than most other forms of content. Using the corner-image format of the previous version, we dispensed with the wide blue vertical bar containing the navigation, and opted for a series of colour-coded buttons: dark blue for organisations hosted by the site; mid-blue/grey for opinion pieces; and grey for historical and feature areas. The navigation was shortened by amalgamating several areas into one section to tidy up a messy structure that arose due to continuous expansion over the years. The homepage, like its immediate predecessor, is dynamically generated as new content is added into news and competitions sections and forums.

In theory there may be a temptation to make radical changes in a website's design each time, but in practice you are also confined by navigational questions, the demands of structuring a large and growing amount of content so that it is easily accessible and understandable, and the need to avoid alienating regular visitors who already highly familiar with the site's look and feel.

Personally I feel that this design evolution path is nearing its end, but an end that I'm very happy with, as the current design copes equally well with illustrations and large bodies of text. Also the site has now become so large that changing the appearance of it is a major project and the energy to change it just isn't there. Maybe next year...

Paul Clerkin is a founding partner of des-ire publishing.

Article reproduced from CIRCA 99, Spring 2002, pp. 35-37.

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